People don’t want to buy pillows. They just want a comfortable sleep. That’s the idea: sell the benefits, not the product.
So, I begin by researching your audience to understand them deeply. Then, I address their problems to build a connection and present your product or service as the solution.
I use techniques like attention-grabbing headlines, slippery slope writing, compelling product benefits, appealing to emotions, using social proof, etc.
Finally, I include a strong call to action (CTA) that creates urgency and tells them exactly what to do.
