“Nobody cares about your products, except you. Create interesting content!” —David Meerman Scott, an internationally acclaimed marketing strategist That’s something I always keep in mind and I always remind my clients. The best way to attract and nurture customers is by creating insanely valuable content. Because people want to learn before they buy. […]
Four years ago, I knew nothing about writing. I was just an engineering student who didn’t even know writing was a skill you could learn. I had no idea how to grab people’s attention, share my thoughts clearly, and persuade them to take action. But I learned all this. Actually, I’m still learning. It’s
Who Was My Client? Chatsimple is a B2B SaaS startup offering advanced AI chatbot software for website sales, lead generation, and customer support. As a new business, they needed to connect with their target audience, build trust, promote their software, and increase signups. SEO-focused content marketing seemed to be an effective way to achieve
You have a great product. You have competitive prices. And you really care about your customers. There’s just one problem: they don’t know you exist. And if they can’t find you, they can’t buy from you. This is the challenge most small businesses face. They deserve more sales, but without strong marketing, they struggle
“If your business is not on the Internet, then your business will be out of business,” Bill Gates said back in the 1990s. And it’s truer now than ever. Growing your business online helps you reach your target audience, get them to like you and trust you, and convert them into your loyal customers without
I went viral on Medium. And this was my first time. This viral post alone gave me around 90 followers and helped me cross the 100 followers mark. It’s a big deal for me as a beginner. It feels great to see hard work paying off. And I want you to experience the same. So,
I was in this shopping mall. And it was simply grand! Lights sparkled everywhere, bouncing off the shiny floors and walls. Everything was so clean and perfect, it looked brand new. And that warm, inviting scent… as if I’m smelling dozens of flowers at once. And the music. Oh, how pleasing it was. Happy
Content is everywhere, from YouTube videos to Instagram reels, Tweets to blog posts. And whether it’s a solopreneur or a big brand, everyone is creating. Just see the numbers. In 2022, a whopping 73% of B2B and 70% of B2C marketers used content marketing. And it’s only getting bigger! So, why content creation is important?